Parmigiani Fleurier's Success in Creating a Luxury Sales Funnel

Parmigiani leverages text message marketing to create a luxury sales funnel, effectively engaging high-end customers and driving successful conversions through personalized communication and exclusive offers.

Messages Sent

244

Updates Sent

Subscriber Growth YoY

Outbound Call-Ins

Conversation Growth Rate

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MINUTES USED

340

Engagements

Inbound call-ins

Social Media Impressions

44.3%

Click-Through Rate

Subscriber Growth

Response Rate

Updates

New Conversations

New Contacts

Contacts

Size

1-35 EMPLOYEES

Industry

E-Commerce

Location

FLEURIER, SWITZERLAND

Customer Since

2018

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Elevating the VIP experience

In the pursuit of providing a VIP experience, Parmigiani Fleurier recognized the limitations of generic and impersonal messages through social media and email. To break free from these constraints, the brand embraced text message marketing through SuperPhone®. By engaging with customers on a personal, one-to-one level, Parmigiani Fleurier created a luxury sales funnel.

Social media platforms like Instagram, Facebook, and Twitter served as top-of-funnel channels, driving interested clients to a data capture form. Through text messages, Parmigiani Fleurier then matched clients with the appropriate associate, delivering a luxury showroom experience right to their phones.

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Leveraging social media to connect with clients

Parmigiani Fleurier employed a strategic approach, capitalizing on its social media presence to captivate potential clients. By prominently showcasing their phone number on all social channels, the brand offered a direct communication channel for interested individuals to engage with the brand. After completing a data capture form, prospective clients were seamlessly connected with an associate, guaranteeing a personalized journey to discover their ideal luxury timepiece.

‍Personalized updates for informed clients

Parmigiani Fleurier understands the significance of providing excellence and personalization to their esteemed clientele. To accomplish this on a larger scale, the brand implemented personalized broadcasts, keeping clients informed about new products and upcoming releases. Furthermore, inquiries were swiftly addressed by dedicated brand representatives, creating a seamless sales process and nurturing robust client relationships.

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Parmigiani Fleurier testimonial

“SuperPhone® enables us to meet the demands of an ever-growing mobile-oriented market in a qualitative way. The data from SuperPhone® can improve and personalize the customer journey by providing very helpful insights about the behavior of our clients.”

Claudio Gonzalez
Digital & Media Manager at Parmigiani Fleurier

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